Safety concerns with dermal filler treatment

Before you make a concrete decision on whether or not to go ahead with any kind of surgical treatment, you need to be sure you have looked at it from all angles; this means the disadvantages as well as the advantages. You should also examine the safety aspects so that you can be confident your procedure is going to have a positive outcome. Many people may worry about undergoing facial injections for the first time, particularly with regards to their personal safety and health and although this is generally a very safe treatment, it does help if you are already familiar with the background of the procedure, so that you are equipped with the knowledge to make an informed decision.



How safe are dermal fillers?

When properly administered by a trained professional, laser skin & vein clinic micro needling can be highly effective and are normally very safe; however, there are still some risks associated with this type of treatment that you should certainly be made aware of before going ahead.

Dermal fillers are not the same as Botox, they are made up of hyaluronic acid that is already present in the body, where it is used to lubricate joints and moisturise the skin cells; acid levels naturally drop as we get older and this leads to lines and wrinkles forming. The injection of hyaluronic acid is designed to flood the facial cells with moisture to plump up the face and smooth out any wrinkles that might have become permanent. Many people prefer this type of anti-wrinkle treatment because it uses a natural substance rather than a toxin to boost the complexion; it also does not freeze the muscles to smooth out the skin – as Botox does.

Allergic reaction can sometimes be a concern with dermal fillers and you should let your surgeon know if you have ever had a reaction to something similar before; however, results like this are very rare and generally occur with the use of permanent fillers, which contains ingredients other than hyaluronic acid. The beauty of using a natural product to boost moisture content is that it is unlikely to cause any damage because it eventually disperses back into the body at a reduced level. Permanent fillers will have other chemicals mixed in with the solution, which makes an allergic reaction more likely. Most reputable clinics will not offer permanent fillers because of the chemical content and because it is harder to maintain a fresh look that takes skin aging into account if the filler is injected and does not disperse. If you are interested in temporary fillers, you should book an appointment with the Pearl Dental Clinic; this is a London surgery that works with a specialist surgeon to provide an improvement in the appearance of lines and wrinkles; call today to make an appointment or to enquire about the available treatments.

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Are You Making this Classic Marketing Mistake at Your Martial Arts School?

Fulfill your prospects needs with benefits instead of features and watch your Bloomington IL Martial Arts enrollment soar!

It’s easy to get features and benefits confused and most martial arts school owners are using them incorrectly.

After reviewing hundreds (if not thousands) of yellow page ads, brochures, fliers, and websites, most martial arts marketing efforts are focused on stating features. However, your target market is a consumer of benefits and is always moving from the perspective of “what’s in it for them.” So there is a huge disconnect in what people are looking for and what you’re telling them.




Start Speaking Your Prospects Language

As martial arts school owners, we’re biased. We want to tell people things about our school that we care about. We want to tell people about our instructor, how many trophies we’ve won, the style we teach, the association we belong to, how many strips we have on our belts, and how tough our students are.

However, that’s not what potential students care about. In fact, we might be scaring them away!

Potential students want to know what’s in it for them, how your martial arts schools solves their problems, do you satify their needs. We make the classic mistake of stating facts, instead of reasons, to come to our schools. In short, we often confuse features for benefits.

The Difference Between Feature and Benefits

Features are statements of facts while benefits speak to what’s in it for the prospect. Benefits are the substance to the facts and gives context, relevancy, and meaning.

Selling benefits will help your prospects determine if you’re the right martial arts school for them or their children and if you’re solving their problems. Simply put, speak their language and address their needs and you’ll get their attention.

KEY CONCEPT: What’s important to you about your art when you’re a black belt isn’t what’s important to a new, prospective student with no experience. It’s a totally different frame of reference and you need to build that difference into all of your marketing.

Here are some features I pulled from my local Yellow Page ads:

Statement of Features

  1. Self Defense
  2. Self Confidence
  3. Courtesy & Respect
  4. Fitness
  5. Karate. Kung Fu. Ju Jitsu.

See how this is nothing more than statements of facts? Does this inspire you to want to pick up the phone and call? 99% of ALL ads you see use features and don’t reveal the benefit!

Now let’s flip things and put them into customer centric terms.

Translation of Features into Benefits

  1. Self Defense = Be able to defend yourself and your loved ones if necessary.
  2. Self Confidence = Empower yourself and change how people perceive you.
  3. Courtesy & Respect = Transform your child into a polite and caring person.
  4. Fitness = Loose weight and feel great!
  5. Karate. Kung Fu. Ju Jitsu. = Become a well rounded martial artist capable of handling any situation.

In all of your marketing, speak your target market’s language and you will get their attention and they will feel like you understand their needs. State the ones you care about and risk loosing a prospective student.