Are You Making this Classic Marketing Mistake at Your Martial Arts School?

Fulfill your prospects needs with benefits instead of features and watch your Bloomington IL Martial Arts enrollment soar!

It’s easy to get features and benefits confused and most martial arts school owners are using them incorrectly.

After reviewing hundreds (if not thousands) of yellow page ads, brochures, fliers, and websites, most martial arts marketing efforts are focused on stating features. However, your target market is a consumer of benefits and is always moving from the perspective of “what’s in it for them.” So there is a huge disconnect in what people are looking for and what you’re telling them.

 

 

 

Start Speaking Your Prospects Language

As martial arts school owners, we’re biased. We want to tell people things about our school that we care about. We want to tell people about our instructor, how many trophies we’ve won, the style we teach, the association we belong to, how many strips we have on our belts, and how tough our students are.

However, that’s not what potential students care about. In fact, we might be scaring them away!

Potential students want to know what’s in it for them, how your martial arts schools solves their problems, do you satify their needs. We make the classic mistake of stating facts, instead of reasons, to come to our schools. In short, we often confuse features for benefits.

The Difference Between Feature and Benefits

Features are statements of facts while benefits speak to what’s in it for the prospect. Benefits are the substance to the facts and gives context, relevancy, and meaning.

Selling benefits will help your prospects determine if you’re the right martial arts school for them or their children and if you’re solving their problems. Simply put, speak their language and address their needs and you’ll get their attention.

KEY CONCEPT: What’s important to you about your art when you’re a black belt isn’t what’s important to a new, prospective student with no experience. It’s a totally different frame of reference and you need to build that difference into all of your marketing.

Here are some features I pulled from my local Yellow Page ads:

Statement of Features

  1. Self Defense
  2. Self Confidence
  3. Courtesy & Respect
  4. Fitness
  5. Karate. Kung Fu. Ju Jitsu.

See how this is nothing more than statements of facts? Does this inspire you to want to pick up the phone and call? 99% of ALL ads you see use features and don’t reveal the benefit!

Now let’s flip things and put them into customer centric terms.

Translation of Features into Benefits

  1. Self Defense = Be able to defend yourself and your loved ones if necessary.
  2. Self Confidence = Empower yourself and change how people perceive you.
  3. Courtesy & Respect = Transform your child into a polite and caring person.
  4. Fitness = Loose weight and feel great!
  5. Karate. Kung Fu. Ju Jitsu. = Become a well rounded martial artist capable of handling any situation.

In all of your marketing, speak your target market’s language and you will get their attention and they will feel like you understand their needs. State the ones you care about and risk loosing a prospective student.

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Check more info at photo booth rental Naperville

Painting my Bathroom Walls

Before painting bathroom walls it is best to choose the right kind of paint. Not all paints will work well in a bathroom due to the water and steam created by people taking showers or baths. The best paint to use is interior paint. Do not use paint that is for exterior painting or for other rooms of the house or apartment. Using the wrong paint in the bathroom can cause peeling of the paint from the ceiling and walls.

 

 

Before painting make sure that all the walls have been prepared properly, the taping is done and that you have all of the painting supplies that you need to do a good job. Once this is done the next thing to do is to pick out a color. Ask yourself what it is you want from your bathroom, do you want to get energized, or relaxed? A blue color is relaxing and a red color is energizing, mix them up together and get purple so you can be energized and relaxed at the same time. Get a estimate for this job at https://www.nickspaintinginc.com/

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15617 71st Ct
Orland Park IL 60462
708-516-9611

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The Secret of Water Damage Creating Empty Pockets

 One of the more popular traits of being a home owner is managing your expenses related to home ownership. Spending any funds, especially when related to water damage, can be quite challenging. If you are not careful, in the blink of an eye your pockets will be empty and you will be commonly referred to as being house poor. With costs related to water damage being at the top of the list of expensive home repair projects, this is what we will put our attention on today. Knowing your enemy is one of the best ways to plan for the battle being won in your favor, so the best way to prepare for dealing with water damage in your home is to learn how the costs of water damage can get out of control to begin with. If you think about it, you really can’t afford not to.

 One of the most effective ways of preventing the high cost of water damage Irvine from steam rolling you is to not allow yourself to be vulnerable to a surprise to begin with. This is not to say that you can prevent the surprise of water related issues from ever popping up in your home, but rather you can prepare yourself financially in case you were to ever have to face it. The greatest aid you will be able to seek will be from your insurance company. Keep in mind that most standard insurance policies for homes do not cover water damage, deeming it as flood specific. A special type of insurance policy commonly referred to as flood insurance is required to cover these types of damages. People that live in flood planes are usually familiar with this need and carry these types of additional policies. The problem for others, however, is that if they do not live in a flood plane they probably didn’t think to get an additional policy that is referred to as flood coverage because they didn’t feel that they would ever need to use it.

 

 

 When your home has suffered from water damage, you are looking at quite a bit of cleanup and repair work. All of this adds up quick and before you know it, your repair costs can be equivalent to the price of a new car. While your first impulse is to pick up the phone and the checkbook, step back for a moment and just take a deep breath. Take a look around you at what the damage actually is and think about what you could do on your own to address the problem without the assistance of professionals. You want to be sure that the water removal and repair work is done right and for that, you may need some professional assistance. However, if you take a few minutes to look around the effected area you may realize that there are some things that you can do to keep the amount of work required by a professional to a minimum. As a result, this will keep his bill for you at the end to a minimum as well.

 If the water damage you are experiencing originated from a slow leak in a faucet or pipe that started several months ago, then shame on you. There is no reason for putting off a small issue involving water in your home. You should know that small problems are just large problems that have not come to fruition yet. You need to stop procrastinating and fix that tiny leak today while it can be fixed with the simple tightening of a wrench or possibly the replacement of a ten dollar part. If you put this off, it will become a much larger problem over time and the repair costs will go through the roof. It is possible that it will turn into a project that requires quite a bit of materials and several hours logged by a professional plumber or even a water damage restoration professional. This is a lot of money that you will need to come up with just because you couldn’t make the time to change out a bad fitting in that leaking pipe six months ago, or because you didn’t want to spend twenty dollars on a part at the time if you didn’t feel that you absolutely had to. If the water damage has had an opportunity to create mold issues in your home, then you are going to need to address it as soon as possible or be ready to write a few more large checks to a few mold experts.

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